How Stricker transformed their customer experience

A simulator that lets customers visualize and price products instantly.

+80%
order growth
25%
fully automated approvals
100%
faster quote and visualizations
Expertise
  • Business Analysis
  • User Experience
  • Design & Interaction
  • Frontend Development
  • Backend Development
  • Quality Assurance
  • Tech Stack Modernization
Platforms
  • Web
What we delivered
  • 3D & 2D Rendering Personalization Simulator
  • Website Optimization
  • Backoffice Optimization
  • Quality & Delivery Process Optimization

The challenge

Stricker set out to build a custom simulator that would let customers instantly visualize and price products. With no similar tool on the market, many manual tasks to automate, and the need to improve stock management, the website, and team coordination, they needed a reliable partner to tackle this complex, innovation-driven challenge.

Premium Minders looking happy and focused working on the project
A showcase of multiple screens of the application

The solution

A simulator was developed to let customers instantly visualize and price products. Along the way, the team restructured data, built a new pricing model, and worked closely to make the operational improvements needed to support it. The first version was live in just nine months, ahead of the initial one-year deadline.

Architecture and
Technology

  • PHP (multi-version)
  • HTML
  • JavaScript
  • MySQL
  • React
  • Selenium

The results

Order submissions increased by 80% following the simulator's launch. Customers now receive instant quotes, and nearly 25% of mockups are approved without human input.

The design team no longer spends hours creating mockups manually, and the commercial team is free to focus on business development. With fewer resources, Stricker is generating more business and handling orders more efficiently.

The simulator continued to evolve through regular updates, improving customer service and internal workflows while supporting steady growth across the organization.

The process

  • Strategy

    Strategy

    • Collaborative Prototype
    • Research and discovery
    • Product Roadmap
  • Experience

    Experience

    • User Experience
    • Design and Interaction
    • Usability Test
  • Build

    Build

    • Development
    • Quality Assurance
    • DevOps
  • Launch

    Launch

    • Continuous delivery
    • Continuous integration
  • Growth

    Growth

    • New Features
    • Monitoring and support
    • Analytics
"There was always a high level of professionalism and care. Much better than other IT projects. I would especially recommend Premium Minds when it comes to the development of new ideas and projects."
Sofia Cotovio, Stricker's Chief Marketing Officer

Do you have a challenge we could help with? Let's talk.

Paulo Jesus
Say hi to Paulo
Or email us atsoftware@pminds.pt

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